Before the auction starts at six o’clock in the morning, we check the quality of the flowers and plants in the supply halls of the flower auctions. On Mondays and Tuesdays, we buy our flowers and plants at the FloraHolland auctions in Aalsmeer, Rijnsburg, and Naaldwijk. A large proportion of our assortment is purchased directly from the growers.
Purchasing fresh cut flowers
Cut flowers directly from the grower
Processing the flowers
After being checked, the flowers and plants we purchase are packed as quickly as possible and placed on special sales trolleys that are distributed between the trucks going to Germany, France, and Switzerland.
Transporting the flowers
Our flowers and plants are transported on Mondays and Tuesdays using our own vehicles and drivers. This enables us to deliver our products at the agreed time the very next day. In Germany and France, our assortment is replenished with fresh products halfway through the journey. Our products are transported in climate-controlled vehicles in which the front section is cooled and the rear section heated (for plants and exotic flowers).
I really enjoy coordinating the sellers on our flower delivery routes and bringing them into contact with the best florist shops in our regions. My vision is to deliver the highest quality products to the best florist shops
Jan-Kees Heemskerk Operational director - Heemskerk Flora BV